Campaign Design & Digital
Ecommerce Campaign Design & Digital Merchandising
Graphic design
E-Commerce,
Post-production,
Social Media,
Email
2023-25
Collectables
I led design for Hasbro Pulse’s DTC storefront, steering its move from a custom Shopify build to Salesforce Commerce Cloud. Partnering with marketing, merchandising, and an associate designer, I delivered cohesive site creative and launch kits for every collectible drop—from Star Wars Black Series to Marvel Legends—while keeping visuals sharp across the U.S., EU, and China. Beyond the storefront, I produced social, video, email, push, and in-app assets that lifted engagement and sales. Details follow in the Scope of Work.
Platform evolution: Supported the migration from Shopify to Salesforce Commerce Cloud, delivering frictionless graphic assets that accelerated adoption.
Launch impact: Produced immersive, cohesive asset suites—site banners, motion/video, social—to energize major collectible drops (Star Wars, Marvel Legends, G.I. Joe), generating immediate attention.
Global resonance: Adapted web, email, and in‑app graphics for EU and China, ensuring culturally precise and compliant visuals while preserving premium brand feel.
Performance lift: Partnered with merchandising and analytics to A/B test creative; translated insights into UX refinements that drove measurable gains in engagement and conversion KPIs.
By replacing a “wait-for-assets” bottleneck with a proactive, 48-hour design sprint, I aligned our three-person creative pod, marketing, and merchandising around a single art-direction brief—tightening cross-functional hand-offs and eliminating last-minute edits. The new pipeline delivered Shopify, Salesforce storefront, YouTube, social, and email graphics ahead of schedule, giving marketing extra runway to refine copy and targeting. Its first real-world test—the HasLab Ghostbusters Plasma Series Ectomobile—crushed its 12 K-backer goal with 15,703 supporters in just four days, a record for the program. The process is now the launch playbook for all future drops, pairing speed with brand-perfect visuals worldwide.
Motion | E-Com | Marketing
E-Com | Post-Production
