E-Commerce,
Post-production,
Social Media,
Motion
Video editing
2021-23
Apparel
QC | Quality Content is a gamer focused lifestyle brand where high-energy visuals meet immersive storytelling. For this campaign, I led creative direction to captivate two core audiences gamers and active lifestyle enthusiasts with an esoteric, hype building rollout. Through social teasers, cinematic motion graphics, and a unified eCommerce experience, we built momentum that carried into launch day and beyond.
Crafted motion graphics and animated teasers to fuel anticipation.
Designed social media visuals tailored to the gaming community’s culture and inside references.
Revamped website graphics and product imagery for a cohesive brand story.
Optimized eCommerce product pages for clarity and conversion.
Coordinated with inventory and production to ensure seamless launch timing.
Collaborated closely with marketing for strategic alignment.
Tools: Photoshop, Illustrator, After Effects, Premiere Pro.
+17% Sales Increase during the campaign window.
Surged social engagement, with notable spikes in shares, comments, and views.
Higher YouTube traffic and watch time, driven by campaign content.
Strengthened QC’s position as a brand that merges gaming culture with performance-driven lifestyle gear.
Motion | E-Com | Marketing
E-Com | Post-Production
